Prove That Long-Term Revenue Pitch
In a recent post, I shared examples of when hotels should NOT maximize revenue. I was challenged to show proof of long-term revenue gains.
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Revenue Management
When NOT to Maximize Revenue
The goal is to maximize revenue, yes, but not at the expense of the relationship. Whether the relationship is with a tour operator, travel agent, or a direct guest, it takes precedence.
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Your ‘Full House’ is a Call to Action
If your hotel is selling out early and often, there’s a good chance you’re leaving money on the table. It may be time to rethink pricing or implement a revenue strategy.
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Different From the Rest
I embrace “doing it differently”. While we sell our ability to grow revenue, it is not the most important result of our service.
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An Introduction to Revenue Management
In theory, revenue management is the practice of using data to optimize rates and inventory in order to maximize revenue. Yet small hotels largely ignore it.
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