In a recent post, I shared examples of when hotels should NOT maximize revenue. I was challenged to show proof of long-term revenue gains.

The goal is to maximize revenue, yes, but not at the expense of the relationship. Whether the relationship is with a tour operator, travel agent, or a direct guest, it takes precedence.

If your hotel is selling out early and often, there's a good chance you're leaving money on the table. It may be time to rethink pricing or implement a revenue strategy.