Prove That Long-Term Revenue Pitch
In a recent post, I shared examples of when hotels should NOT maximize revenue. I was challenged to show proof of long-term revenue gains.
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When NOT to Maximize Revenue
The goal is to maximize revenue, yes, but not at the expense of the relationship. Whether the relationship is with a tour operator, travel agent, or a direct guest, it takes precedence.
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Your ‘Full House’ is a Call to Action
If your hotel is selling out early and often, there’s a good chance you’re leaving money on the table. It may be time to rethink pricing or implement a revenue strategy.
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Different From the Rest
I embrace “doing it differently”. While we sell our ability to grow revenue, it is not the most important result of our service.
Different From the Rest Read More »
Online Marketing for Boutique Hotels
How can a small hotel stand out in a crowded online marketplace? We believe it boils down to being more intentional with their strategies.
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How Social is Your Social Media?
For small independent hotels especially, the opportunity to turn social media into a revenue-generating activity lies in your willingness to actually engage.
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The Downside of Discounting Direct Bookings
What can a small hotel do to drive direct bookings? If you’re thinking to discount direct, you may want to think again.
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