Hospitality Insights

How Social is Your Social Media?

For small independent hotels especially, the opportunity to turn social media into a revenue-generating activity lies in your willingness to actually engage.
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The Downside of Discounting Direct Bookings

What can a small hotel do to drive direct bookings? If you're thinking to discount direct, you may want to think again.
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Think Like a Guest

Allow your guests to easily distinguish what makes each of your room categories and rate plans unique.
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An Introduction to Revenue Management

In theory, revenue management is the practice of using data to optimize rates and inventory in order to maximize revenue. Yet small hotels largely ignore it.
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